B2B Creative Studio



Shack is 10 years old

The Shack: Business media

Business media platform for emerging entrepreneurs and independent brands, and creative community.
The Shack strives to serve the community with high quality publication, flagship events, and resources to start and grow the businesses.

The Kaapi Project: Food and beverage

A coffee collective for the prosumers and coffee professionals. The publication documents the Indian coffee trends for the past 400 years, reviews about coffee and equipment, and curates pop-ups (30+) and experiential coffee trails (Chikamagalur).

Before 2017:

Shack Co. had worked with brands such as Yahoo, Pepsico, Goodyear, Natgeo, Discovery. We are best known for content marketing campaign of JOJ.