Joy of Journey
Goodyear wanted to use online to spread awareness amongst the young travel lovers. We conceptualized, built and managed their online community; Joy Of Journey. It had three pillars; a community hub website ( blog, podcast, comics, photoessays and travel planner app), social media outreach ( more than 5 lakh followers), and mainline promotion through radio and print.
We built a newsletter program for WWF’s community. We designed and built newsletters for current and prospective quizzers of WWF’s Wild Wisdom Quiz. We reached more than 50,000 users using newsletters. Users learnt about environment and acted using Google alerts and online quizzes.
Know Q Out
Yahoo India wanted to spread awareness and increase usage of its search engine in India. They wanted to use quizzing as a medium. We conceptualised an online community of quizzers and knowledge lovers. We published a quiz blog and 35 online magazines. We have also organised national quizzes with CBSE and TV 18. We are in our 8th year now. It caters to core group of 10,000 users.
Taco Bell wanted to build an online community of food lovers and adventure lovers. We segmented their audience on the basis of their love for adventures. We built personas, which gave way to content strategy. Check out the strategy deck here.