P. O. S. T
Step 1: Know the people and the market. Without it one is shooting in the dark.
Step 2: Define objectives. A good objective is to be clear what one wants to achieve for the specific audience.
Step 3: Choosing the right content strategy is half the battle. Right research helps in getting the actionable insights.
Step 4: Finally the technology or the channel strategy is about choosing the right media or the right outcomes.