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P. O. S. T

Step 1: Know the people and the market. Without it one is shooting in the dark.

Step 2: Define objectives. A good objective is to be clear what one wants to achieve for the specific audience.

Step 3: Choosing the right content strategy is half the battle. Right research helps in getting the actionable insights.

Step 4: Finally the technology or the channel strategy is about choosing the right media or the right outcomes.