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P. O. S. T

Step 1: Know the people and the market. Without it one shooting in the dark.

Step 2: Define objectives. A good objective is to be clear what one wants to achieve for a specific audience.

Step 3: Choosing the right strategy is half the battle.

Step 4: Technology is agnostic. It is as strong as the knowledge about the audience, objectives and the strategy. Picking the right channel is important.