We are a digital media firm. We specialise in building online communities. We also create creative content for brands.
Shack started as a web development and creative agency. It was early days of digital marketing in India. We worked with the best of the brands such as Discovery, Nat Geo, Idea, HUL, Reebok.
We were amongst the first few agencies to establish brands on social media. We worked with Lay’s, Reebok, Walls, Idea Cellular, Mother Dairy, Philips. We kept learning and upgrading.
We have been building online communities for brands and non-profits such as Pepsico, Yahoo India and Goodyear, and WWF.
We have created creative content for brands.
From 2013 to 2017:
We also built in-house products and tools for the online community management and content strategy.
We focus on web, editorial content and good old marketing fundamentals to build online communities.
We are best known for creating India’s first brand community; Joy Of Journey.