Shack is 10 years old.


We are a digital media firm. We specialise in building online communities. We also create creative content for brands.


  • In 2007:
    Shack started as a web development and creative agency. It was early days of digital marketing in India. We worked with the best of the brands such as Discovery, Nat Geo, Idea, HUL, Reebok.

  • In 2008:
    We were amongst the first few agencies to establish brands on social media. We worked with Lay’s, Reebok, Walls, Idea Cellular, Mother Dairy, Philips. We kept learning and upgrading. 

  • Since 2011:
    We have been building online communities for brands and non-profits such as Pepsico, Yahoo India and Goodyear, and WWF. 
    We have created creative content for brands.

  • From 2013 to 2017:
    We also built in-house products and tools for the online community management and content strategy.

We focus on web, editorial content and good old marketing fundamentals to build online communities.


A typical team for a project comprises of digital strategist & marketer, web & communication designers, information architect, editor & writer and community manager. We collaborate with associates, who are experts in their fields such as Miranj, Sheel and Sparklin.

We are best known for creating India’s first brand community; Joy Of Journey.