Think of it as two different sets of people you want to talk with. It can be different age groups, geographies or languages.
Outcomes are key results, which indicate that objectives are being met. People registering for the event is an outcome.
It can be a website, blog, book or a real life example.
By when do you want to announce the community and launch your outreach campaign? Also, if you have a budget with regards to money, we will suggest a solution according to that.