Joy of Journey
Goodyear India wanted to spread awareness amongst the youth of India.
Strategy: Travel story telling hub
We studied various activities of the target audience. Travel was the most liked outdoor activity.
We zeroed in on building a hub for travel stories by travellers, writers and bloggers.
An editorial team hired writers, photographers, comic writers and designers to craft stories for the platform.
We partnered with Sparklin Design for web design and identity.
More than 100 editorial content pieces went live. It included articles, blogs, essays, animation, comics, podcasts and videos.
We used social media to increase the outreach. Brand used our messaging and collaterals for their mainline campaign.