1. Why Build Your Community?
Build one if there is a clear cause. Online community is just two things. One, publishing. Two, outcomes. Therefore, without a clear cause, online community is shooting in the dark.
2. Who should build online community?
Brands’ CSR and online community go hand in hand.
Businesses should build for B2B content marketing.
Non-profits and NGOs and online communities are natural fit for their missions and causes.
3. Does it require a dedicated team?
Yes it does. Either train your existing team to manage the community. We do workshops to educate and train the existing teams.
Or hire a community manager to manage the community. We have a list of professional community managers.