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WWF: Wisdom Nuggets

Brief:

WWF organizes an annual wildlife quiz for school children. Nearly 1,00,000 thousand kids participate. WWF wanted to the children using online channels.

Objective:
Spread awareness about wildlife conservation, in tune with the theme of the quiz.

Strategy:
We decided to use newsletter to reach out the community. Our content strategy was to inform and educate the children through easy to read articles, infographics, using Google Alerts, and an online quizzes. Playing quiz was the outcome we were looking at.

Campaign:
We designed a newsletter, which included the content and link to the quiz. Sheel Damani was the communication designer. Neha Raghav provided the content. Ajay Poonia prepared the online quiz.
We used Mailchimp to activate the campaign.

Outcome:
The campaign reach out to more than 50,000 children. More than 5,000 children played the quizzes. They had also set up Google alerts to get contextual alerts from the search engine.
The campaign is in its second year.