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Joy of Journey

Objective: Branding

Goodyear India wanted to spread awareness amongst the youth of India.

Strategy: Travel story telling hub

  • We studied various activities of the target audience. Travel was the most liked outdoor activity.

  • We zeroed in on building a hub for travel stories by travellers, writers and bloggers.
    An editorial team hired writers, photographers, comic writers and designers to craft stories for the platform.

  • We partnered with Sparklin Design for web design and identity.

Outcome:

  • More than 100 editorial content pieces went live. It included articles, blogs, essays, animation, comics, podcasts and videos.

  • We used social media to increase the outreach. Brand used our messaging and collaterals for their mainline campaign.