The Local Business Community

Shack is 10 years old.


Shack builds digital media brands. We also build branded content for content marketing.


  • In 2007:
    Shack started as a web development and creative agency. It was early days of digital marketing in India. We worked with the best of the brands such as Discovery, Nat Geo, Idea, HUL, Reebok.

  • In 2008:
    We were amongst the first few agencies to establish brands on social media. We worked with Lay’s, Reebok, Walls, Idea Cellular, Mother Dairy, Philips. We kept learning and upgrading. 

  • Since 2011:
    We have been building online communities for brands and non-profits such as Pepsico, Yahoo India and Goodyear, and WWF. 
    We have created creative content for brands.

  • From 2013 to 2017:
    We also built in-house products and tools for the online community management and content strategy.

We focus on web, editorial content and good old marketing fundamentals to build online communities.


A typical team for a project comprises of digital strategist & marketer, web & communication designers, information architect, editor & writer and community manager. We collaborate with associates, who are experts in their fields such as Miranj, Sheel and Sparklin.

Joy Of Journey was one of the earliest digital media brands for Goodyear.